Feature Article

Synergy Systems

This Richmond-based firm is preparing to go national with its platform to synchronize vendors, vendor partners and distributors throughout entire retail chains.

By Donna Gregory

As a former director of operations for a national grocery chain, Bill Lecznar knows firsthand how difficult it is to juggle a seemingly endless list of distributors. Store managers often depend on sheer brain power to keep track of scheduling, servicing and communication demands. He reasoned there must be a way to leverage technology to streamline the flow of product into retail stores. 

conflicts — all with just “the click of a mouse or a single phone call 24 hours a day, seven days a week,” says Synergy’s Web site.

The company just finished a beta test of the new system in Richmond and is preparing for a national rollout.

A component of Synergy Systems is RLS WORX, an online labor tool that helps companies ensure “that the right person performs the right work at the right location at the right time.” RLS WORX includes a labor recruiting service for fast hiring of full-time, part-time and temporary workers, a retail merchandising service and an online scheduling tool that helps manage people, locations and servicing times.

“So many companies today have to look at other resources because expenses are always going up,” explains Lecznar. “The bottom line is that if you can get things done quicker, faster, cheaper, it does become more efficient for you and that’s what our business is about…to provide synergies to companies.”

February, -- 2006

This article was first appeared in the Winter 2006 edition of WORK Magazine in the Greater Richmond's Companies to Watch section.