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Command
Center in a Box
Ashland-based Spec Ops
builds ultra-mobile operations centers that DOD and
Homeland Security can deploy into the field at a
moment’s notice.
By
Peter Galuszka
Soon after Hurricane Katrina struck in 2005,
paratroopers from the Army’s elite 82nd Airborne
Division found themselves sloshing around the flooded
streets of New Orleans. The soldiers had trouble
coordinating their rescue and security work because
power failures had cut all telephone service. The
ravaged city was very much like a war zone -- and that
gave them an idea.
Not long before, the 82nd had purchased battle
management hardware from Spec Ops Inc., a Hanover
County, Va. Company, that makes mobile operations
centers. Spec Ops gear is ideal for the airborne
division, a quick-reaction force that can be airdropped
anywhere at a moment’s notice.
The paratroopers contacted
Spec Ops with a special request: They needed one of Spec
Op’s mobile operations centers. Responding
immediately, Paul Garner, the firm’s president,
dropped the mobile unit into the back of a white truck.
He and his wife drove all night to New Orleans where the
82nd had set up shop at the Louis Armstrong
International Airport. “I’ve never seen devastation
on that scale,” says Garner, who ended up staying in
New Orleans for three days. “It was every single block
after block.”
Helping coordinate rescues
of hurricane victims is just one of the jobs that’s
been keeping Spec Ops busy. Founded just before the 9-11
terrorist attacks in 2001, the 31-person company has
grown 732 percent in revenues. The firm has supplied
more than 25,000 pieces of hardware including small
Tactical Operations Centers (TOCs), which are mobile
briefing rooms replete with communications tools and
Liquid Crystal Display screens.
Big customers include the
Army, Marine Corps, Navy, Air Force and divisions of the
Department of Homeland Security, which manage the deluge
of information intrinsic to a high-tech war. Operations
for combat, logistics, intelligence –- just about any
military or security activity –- must be run through
centers that are durable, light-weight and capable of
handling a lot of add-on electronic devices.
Plus, the command centers
must be mobile. Not that long ago, says General Manager
Steve Shaw, a Marine veteran of the Vietnam War, it
might take two days to take down or set one up for a
fast-moving military unit. “Now it takes less than an
hour.”
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Tactical
Operations Centers (TOCs) are mobile briefing rooms replete
with communications tools and Liquid Crystal Display
screens. |
Some TOCs involve 52-pound
tables, about the length of a billiards table, which are
pre-wired to handle laptops, satellite up-and down-links and video monitors. Spec Ops also makes
larger units protected by field tents, which weigh 200
pounds and can handle multiple LCD displays.
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Centers need to
be durable, light-weight and capable of handling
a lot of add-on electronic devices.
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All
of the gear can be parachuted to remote areas and
powered with mobile generators. If TOC operators need a
radio antenna, they can inflate small dirigibles that
lift wires skyward. The LCD screens can
project, and the satellite uplinks can send, real-time
images of actual combat from soldiers wearing tiny
digital cameras on their helmets. The gear will be on
display at the company’s warehouse near its Richmond
headquarters April 3-4, 2007, in an event where up to
1,000 people are expected to attend. (Find out more
about the event, Spec
Op Days.)
Managing tactical
information is especially important because the amount
of data that military personnel must absorb has grown
exponentially over the past 20 years. By way of an
example, the website of an Israeli defense contractor
that does work for the Defense Department gives an
account of a U.S. Marine officer who served in Iraq:
Members of my force
often had to use a helmet headset, four radios and two
laptop computers -- all crammed into a light armored
vehicle -- all at once!" adding that "we were
overwhelmed with communications systems for every
eventuality, but these did not really integrate with
each other. For example, a Marine commander riding
aboard a LAV had to use a headset to use the intercom to
talk to his driver and gunner, answer his squad leaders
by grabbing hand-held radio and speak to accompanying
infantry by another radio, all this while monitoring two
laptop positions of friendly and hostile forces!
Spec Ops understands the
problems because some 75 percent of its personnel are
military veterans. President Garner, for example, is a
West Point grad. Shaw, the general manager, served in the
Marines; Joe Swider, vice president business
development, is a Virginia Military Institute grad and
former Navy officer who served on destroyers and
frigates during the first Gulf War; while Jeff Yates,
vice president of engineering, is a 22-year Navy
veteran.
Relationships with the defense
department help win business, but they also make for extra hard
work. “Our staff has a real sense of mission and of
deadlines,” says Swider. “If a unit is buying our
equipment and is deploying to Iraq soon, you’ll see
people working until one or two in the morning to get
the job done, because they know that the gear will be
needed.”
The Greater Richmond location is a tremendous advantage,
offering proximity to Washington, D.C., without its high costs. Spec Ops, which has an
engineering center in Chesapeake, is just down Interstate 95 from the Pentagon and
Quantico, where the Marines make many purchasing decisions.
Defense officials have to pass by Spec Ops Ashland
headquarters if they are heading to Hampton Roads for
the Navy or Air Force or if they’re are on their way
to
Ft.
Bragg, the home of the 82nd Airborne,
Army Special Forces and the XVIII Army Corps, which led
the Iraq invasions. The firm likewise has done
considerable work in Panama City, Fla., where a number
of Navy, Air Force and Army special operations units are
based.
The
lower labor and housing costs also give Spec Ops a
pricing edge, says Swider. Compared to one competitor in
New York, Spec Ops can save from 40 to 60 percent on
production costs.
Thanks
to companies like Spec Ops, Gene Winter, senior vice
president of the Greater Richmond Partnership, sees the
region emerging as a player in military logistics. Not
only is the area close to the Pentagon, it enjoys access
to a cluster of major military logistics facilities in
the metro area, including Fort Lee, the Defense Supply
Center Richmond and the Defense Distribution Depot
Richmond. “The military presence creates opportunities
for local companies as vendors and partners,” he says.
Spec
Ops also works with domestic agencies, including state
emergency responders, units of Homeland Security and the
Red Cross. The goal is the same: providing tough, highly
mobile operations centers quickly to places in need. One
challenge is coordinating communications. During the
attack on the World Trade Center in New York on Sept.
11, 2001, city, state and federal agencies including the
FBI found they could not communicate with each other by
radio.
In
addition to devising solutions to such dilemmas, Spec
Ops integrates command, control and tactical
communications technology into weapons systems such as
warships. That’s a tricky challenge because the
design-build cycle for Naval vessels can stretch over 10
years. By the time a vessel is commissioned, its
technology is 10 years out of date. The Navy is trying
to change its approach. For example, U.S.S. Ronald
Reagan, the recently christened nuclear aircraft carrier
built by Northrop Grumman Newport News Shipbuilding,
allows for miles of wiring to be easily stripped out so
that new electronics and other technology can be added
in an off-the-shelf mode.
Spec
Ops is working with the Navy to follow the Reagan
template with other surface vessels. Several of the
firm’s employees are former Navy personnel with
experience working with some of the Navy’s most
advanced weapons coordination system, such as the
sophisticated AEGIS system used by surface vessels to
track and destroy airborne threats. The company
anticipates winning a major contract with the Navy in
the near future that would double its workforce to 60.
Company President Garner says he’s confident that his
firm will win the contract. If so, the firm’s revenues
will double this year to between $16 million and $18
million.
The
firm also is positioned to exploit the big expansion at
the Army’s Ft. Lee base in Petersburg. According to
the recommendations of the Base Realignment and Closures
committee, a number of multi-service logistics and
supply support and training units will be consolidated
at Ft. Lee, adding 3,509 permanent soldiers by 2011 and
increasing its trainees mostly in supply and logistics
by 4,302 a year by that time. That provides a big
logistics opportunity for Spec Ops to provide mobile
tactical operations hardware to track supply chains in
combat conditions. Spec
Ops does face formidable competition, however. “There
are a lot of firms out there and Raytheon is the
biggest,” says Terry Beane, president of Brown
International, a company in Huntsville, Ala., that does
work similar to Spec Ops for the Marines, Army, defense
contractor General Dynamics, and others. But
a spokesman for Raytheon, a $22 billion defense
contactor giant based in Waltham, Mass., says that
fitting tactical operations centers for the military
“is a custom market.” And that should play to Spec
Ops’ strengths: Custom work is a specialty at Spec
Ops. Garner believes Spec Ops has an edge because some
of the competitors are “garage shops” that can’t
sustain the level of quality control that Spec Ops can. Garner
sees no slow-up in demand for the company’s products
by the military or Homeland Defense units. Meanwhile,
the company is exploring doing more work with the
private, civilian sector, perhaps with utilities, energy
companies or the news media. Some of the solutions, such
as providing well-designed aluminum tables to help
harried troops in the field, may seem small. But, the cumulative results are impressive.
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February 12, 2007
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